Client
Birla Century (Aditya Birla Group)
industry / Niche
Clothing & Textiles
Services provided
Content Writing & Edit
Content Update & Social
What The Client Says
“We have worked on a few projects together with crucial timelines and [Simran] never failed to meet those along with highest standards in deliverables. She gets into detail of every project and is a great professional to work with!”
— Juhi Ramani, Manager Sales & Marketing
THE CHALLENGE
Birla Century was looking for a reliable content partner for their social media and blogs to generate awareness about their new product range.
THE GOAL
The goal was to create product-focused content to increase brand awareness for Birla Century’s antimicrobial product line and attract organic visitors.
THE SOLUTION
We helped in creating relevant social media content for their official Instagram and LinkedIn page, including hashtag research, graphics & videos (creatives), and promotional copy. We also worked closely with the Research & Development (R&D) department to create thought leadership articles.
THE RESULT
Through our content, the brand successfully generated product awareness and garnered organic visitors via Instagram for their antimicrobial product line — which is now one of their top-selling products.
🎯 FEATURED CONTENT
- Antimicrobial Product Range (R&D Perspective)
- The Legacy of Birla Century
- Greenfield Project by Birla Century
- Clothing Industry & Sustainability
- Know Your Cloth
- Made in Green by OEKO-TEX
- R&D Lab in Bharuch
- Olympics Post (Ananya Birla)
- ZDHC Compliancy
- LEED Certification
- Supima Cotton: What, Why, Where
- Luxury Suiting Fabric
- Sun Protection Fabric
- Tulsi Finish Fabric
WRDS 