Client
Container xChange
industry / niche
Shipping & Logistics
Services provided
Content Writing
Content Update
THE CHALLENGE
Container xChange wanted to gain organic visitors on their website, create brand awareness, and be identified as thought leaders in the industry.
THE GOAL
The goal was to increase xChange’s online presence and attract more organic leads through the creation and distribution of high-quality, relevant content.
THE SOLUTION
Simran Doshi @ WRDS assisted with creation of a variety of content types, including blog posts, articles, write-ups for landing pages, company descriptions, and PR posts. The content was published on the company’s website and shared through social media and other online channels.
THE RESULT
Over the course of 3 years, she wrote 100+ content pieces and 500+ profiles for them. Container xChange’s organic reach grew to over 200K with 2.2K referring domains, 25K+ backlinks, and an organic traffic value of over $150K.
FEATURED CONTENT
// Big Data in Shipping
// Managing Chassis Surcharge
// Top Freight Forwarding Software 2022
“It’s great to work with Simran. She is very good at communicating and we’re happy to scale up our content marketing with her.”
— Florian Frese, Head of Marketing @ Container xChange
Client
Birla Century
industry / niche
Clothing & Textiles
Services provided
Content Writing
Content Update
Social Media Content
THE CHALLENGE
Birla Century was looking for a reliable content partner for their social media and blogs to generate awareness about their new product range.
THE GOAL
The goal was to create product-focused content to increase brand awareness for Birla Century’s antimicrobial product line and attract organic visitors.
THE SOLUTION
We helped in creating relevant social media content for their official Instagram and LinkedIn page, including hashtag research, creatives, and promotional copy. We also worked closely with the Research & Development (R&D) department to create thought leadership articles.
THE RESULT
Through our content, the brand successfully generated product awareness and garnered organic visitors for their antimicrobial product line — which is now one of their top-selling products.
FEATURED CONTENT
// Antimicrobial Product Range (R&D Perspective)
// Tulsi Finish Fabric (LinkedIn Post)
// What Sets Birla Century Apart (Instagram Post)
“We have worked on a few projects together with crucial timelines and [Simran] never failed to meet those along with highest standards in deliverables. She gets into detail of every project and is a great professional to work with!”
— Juhi Ramani, Manager (Sales & Marketing) @ Birla Century
Client
Hubilo
industry / niche
Tech & Digital (SaaS)
Services provided
Content Strategy
Content Writing
Social Media Content
THE CHALLENGE
The team at Hubilo were looking for content strategist, who could handle the entire content strategy, writing, and execution for their flagship events: The Future of Events 2.0 and Restart.
THE GOAL
The goal was to create event-focused content to increase awareness and drive conversions organically through creation of relevant content.
THE SOLUTION
Simran Doshi @ WRDS headed content for Hubilo’s events and helped in creating event agenda and crucial standard operating procedures (SOPs) for the marketing team. She strategized and executed content for these events with creation of a variety of content types, including blogs, articles series, ad copies, landing pages, emailers, and social media & PR posts. The content was published on the event’s website and distributed through various online channels.
THE RESULT
Our content strategy was successful in creating awareness and garnering engagement. The email sequence alone drove 500+ registrations organically for The Future of Events, while Restart was appreciated for its content and event agenda.
FEATURED CONTENT
// Future of Events: Article Series
// Speaker & Attendee: Email Sequence
// Restart 2021: Promo Post
Client
The Scalelab
industry / niche
B2B Marketing & Lead Generation
Services provided
Content Strategy
Content SEO
Content Writing
THE CHALLENGE
The Scalelab was starting with content marketing and looking for a reliable content partner to generate brand awareness.
THE GOAL
The goal was to increase The Scalelab’s online presence, build brand visibility, and attract leads through high-quality, informational content.
THE SOLUTION
Simran Doshi @ WRDS helped The Scalelab with their content marketing efforts. She provided content writing services (blog writing, article writing, and FAQs), as well as content strategy and content SEO. The content was optimized for search engines and published on The Scalelab’s website and shared through social media and email newsletters.
THE RESULT
Over the course of our association for 6 months, The Scalelab grew their organic traffic from 0 to 150+ per month and acquired 200+ backlinks.
FEATURED CONTENT
// How to Get Clients From Cold Emailing
// Ultimate Guide to Email Personalization
// Top 5 Outbound Lead Generation Channels
“[Simran’s] writing style, creativity, level of research, and proactive involvement go far beyond any other writer we worked with. She helped us beyond the writing part with content strategy & SEO.”
— Youssef El Kaddioui, Founder & CEO @ The Scalelab
Want to scale your content marketing? 🚀
WRDS. 