Client
Container xChange
industry / Niche
Shipping & Logistics
Services provided
Content Writing & Edit
Content Update & Social
What The Client Says
“It’s great to work with Simran. She is very good at communicating and we’re happy to scale up our content marketing with her.”
— Florian Frese, Head of Marketing
THE CHALLENGE
Container xChange wanted to gain organic visitors on their website, create brand awareness, and be identified as thought leaders in the industry.
THE GOAL
The goal was to increase xChange’s online presence and attract more organic leads through creating and distributing high-quality, relevant content as per their target audience.
THE SOLUTION
Simran Doshi @ WRDS assisted with creation of a variety of content types, including blog posts, long-form articles, landing pages, company descriptions, and PR guest posts. The content was published on the company’s website and shared through social media and other online channels (such as webinars and emails).
THE RESULT
Over the course of 3 years (January 2020 – December 2022), she wrote 100+ content pieces and 500+ company profiles for them. Container xChange’s monthly organic search traffic grew to over 200K with 2.0K referring domains, 13,900+ backlinks, and an organic traffic value of over $135K — with 25+ articles ranking on Google as featured snippets or among Top 3 on SERP.
Numbers That Tell Our Story…
🎯 FEATURED CONTENT
- Big Data in Shipping
- What are Smart Containers: Guide, Advantages, and Impact
- Managing Chassis Surcharge
- Container Chassis in Shipping
- Demurrage and Storage Charges
- Freight Forwarders Liability Insurance
- Intermodal Containers: All You Need To Know!
- Freight Consolidation: Key to Business Growth
- Port Congestion Surcharge 101
- How Truck Turnaround Time Affects Port Logistics
- Sustainable Shipping Ports: An Overview





























