WRDS

THE CHALLENGE

Maersk needed to create a new space for its explainer content (separate from its already existing section). It also wanted to promote its product, Maersk Spot, as well as needed assistance with other content tasks.

THE GOAL

We had to create all the content pieces from scratch for the new space for increasing organic reach. For Maersk Spot, we had create product-specific content to generate visibility and leads organically.

THE SOLUTION

WRDS assisted Maersk with ideation and execution of long-form blogs and articles. We created foundational ToFu and MoFu content pieces for the new space, now called “Logistics Explained“. For Maersk Spot, we generated product visibility by strategising and creating MoFu and BoFu pieces as a series of articles. We also worked on emailer series and developed product-specific write-ups for different use cases of the Maersk’s online portal.

THE RESULT

Over our association, we helped create 60+ content pieces for them in just 6 months. In a short span of 3 months (September 2023 – December 2023), we helped grow Maersk’s Logistics Explained from zero to a monthly organic search traffic of 61K+ — with 8+ articles as featured snippets and 10+ blogs among Top 3 of Google US SERP for the target keywords/phrases.

(As we write this in March 2024, content for Maersk Spot is still unpublished. Will update soon 🙂)